General Picture of Georgian E-commerce: Figures and Trends

Before moving on to a review of specific platforms, let’s look at the scale of the phenomenon. The Georgian e-commerce market increased tenfold from 2018 to 2024, reaching 3.5 billion GEL. In the first half of 2025, growth continued — up 40.6% compared to the same period last year, bringing the market to 2.1 billion GEL. According to forecasts by Galt & Taggart, by the end of 2025 the market volume will reach 4.7 billion GEL, and by 2030 — 10.7 billion GEL.

Key growth drivers are increasing internet access, the widespread adoption of digital payments, and changing consumer habits. The number of e-commerce users in Georgia increased from 600,000 in 2018 to more than 1 million in 2025, and the number of Georgian companies selling goods and services online has exceeded 10,000.

Interestingly, in 2024, 61% of online sales came from the domestic market and 39% from cross-border purchases. At the same time, the share of domestic e-commerce in total retail trade grew from 16% in 2018 to 61% in 2024.

Top 10 Platforms Rating

Now let's move directly to the main players. I have divided them into categories: full-fledged marketplaces, classified boards, niche platforms, and specialized services.

1. MyMarket.ge — Georgia’s largest classified board

Type: Universal classified board / C2C marketplace.

MyMarket.ge is perhaps the most famous Georgian equivalent of Russia’s "Avito". The site was founded in 2014 and has now become the country’s largest B2C platform. According to open sources, the platform’s daily audience exceeds 150,000 visitors, and its reach is about 70% of Georgian internet users.

On the site you can find almost everything: from home appliances and electronics to real estate, cars, clothing, and interior items. The platform operates on the classic classified board principle, where ads are posted by both private individuals and professional sellers. The interface is available in Georgian and Russian, making it convenient for both locals and expats.

Key advantage: huge audience and wide reach. If you want to sell or buy something in Georgia, it’s best to start here.

2. Extra.ge — Trusted marketplace with a wide network of sellers

Type: Multi-vendor marketplace (B2C).

Extra.ge is one of the leaders among local players in the retail segment. According to Georgia Today, the platform unites more than 2,500 verified sellers and offers over 150,000 products in various categories: from electronics and home goods to cosmetics and food. The company was founded in 2019 in Tbilisi.

One of the main features of Extra.ge is flexible delivery options. The platform offers Extra Express delivery in Tbilisi: certain items can be received within 35–50 minutes of ordering. Buyers can pay by card, in installments, combine payment methods, or use their Extra internal balance.

For sellers, Extra.ge provides a ready-made digital storefront — you can open a store on the platform and gain access to a wide audience across Georgia without having to create an online store from scratch.

3. Veli.Store — Marketplace by Adjara Group with fast delivery

Type: Marketplace for everyday goods.

Veli.Store is an ambitious project created with the support of Adjara Group. The platform positions itself as Georgia’s leading e-commerce platform and offers more than 50,000 unique products.

The main competitive advantage of Veli.Store is speed. Delivery in Tbilisi is free within 3 hours, and the buyer can choose a convenient time slot. The platform also offers free gift wrapping, which adds points in the holiday shopping segment.

Veli.Store was founded in 2021 and quickly gained popularity, becoming one of the main local competitors to Extra.ge in the online retail market.

4. Vendoo.ge — Marketplace by TBC Bank

Type: Multi-vendor marketplace.

Vendoo is an interesting example of a large bank entering e-commerce. The platform was announced by TBC Bank in 2018 and launched in 2019. Its creators positioned Vendoo as a Georgian alternative to Amazon — a platform combining locally produced and imported products.

Vendoo is focused on online sales of goods from various sellers, offering categories such as electronics, accessories, home goods, sports, and personal care items. The platform focuses on buyer comfort: fast delivery, flexible return policies, and a wide assortment.

According to Ahrefs, Vendoo’s traffic is about 31,000 visits per month. This is not the highest figure among the platforms presented, but the project is backed by the serious financial resources of TBC Bank, so its potential is significant.

5. Moedani.online — Modern free classified board

Type: Classified board / C2C marketplace.

Moedani.online is a relatively new player in the Georgian classifieds market but has already made a name for itself. The platform positions itself as a universal site, an analogue of "Avito" in Georgia, where you can freely post ads for selling goods, services, and real estate.

Key categories include: transport (cars, rentals, auto parts), real estate (apartments, houses, commercial spaces), electronics, fashion and beauty, and services. The platform features an intuitive interface and a filtering system for precise search.

The main advantage of Moedani is completely free ad posting. For private sellers who do not want to pay for promotion, this is a serious advantage.

6. Zoommer.ge — Largest electronics store

Type: Specialized online store (electronics).

Zoommer.ge is one of the top e-commerce sites in Georgia in the electronics and digital equipment niche. The company offers a wide range: smartphones, laptops, audio equipment, home appliances, and accessories. About 30,000 product items are updated daily on the platform.

Zoommer is present both as an online store and through a network of pickup points in Tbilisi and other cities of Georgia. The company cooperates with delivery services Wolt and Glovo, ensuring fast order delivery.

For buyers who need reliable equipment from trusted brands, Zoommer is one of the best options in the country. The company employs between 100 and 249 people, and its annual revenue is estimated at $10–25 million.

7. Market.ge — Another popular classified board

Type: Classified board / business catalog.

Market.ge is one of the large and well-known classified platforms in Georgia. The platform operates in both the B2C and B2B segments, offering a wide range of goods and services.

Compared to MyMarket.ge, Market.ge’s audience is somewhat smaller, but the platform remains in demand, especially among business users. It features ads from both private individuals and company offers.

8. MyAuto.ge — The largest automotive portal in the Caucasus

Type: Specialized platform (automobiles).

If you are looking for a car in Georgia, you should start with MyAuto.ge. It is the largest automotive portal not only in Georgia but in the entire Caucasus region. According to the developers, the daily number of unique visitors is 100,000, and the average number of views reaches 3 million.

MyAuto.ge’s ad database contains more than 250,000 cars from private individuals, dealers, and car dealerships. The platform offers advanced search filters, VIN code verification, and other useful features. The interface is available in Georgian, Russian, and English.

It is estimated that MyAuto.ge accounts for about 98% of all car sale ads in Georgia. It is an absolute monopolist in its niche.

9. Biletebi.ge / TKT.GE — National ticket operators

Type: Ticket sales platforms (services).

Biletebi.ge is Georgia’s national ticket operator, operating in the market for over 15 years. The platform provides access to tickets for all types of events: theaters, cinemas, concerts, sports events, as well as railway and bus transport.

TKT.GE is the official platform of the Georgian Railway for purchasing tickets online. The service allows you to buy train tickets throughout the country, including the popular Tbilisi–Batumi route.

Both platforms play a key role in the e-commerce services segment. Together with Wolt, Glovo, Bolt, and Yandex, they form the foundation of Georgia’s online services market.

10. Jobs.ge — Largest employment portal

Type: Service platform (jobs).

Jobs.ge is the largest online listing of job, educational, and financial opportunities in Georgia. The platform connects employers and job seekers, covering a wide range of professions: from accountants and marketers to drivers and couriers.

According to PMC Research Center, in September 2025 the total number of vacancies on jobs.ge was 8,737 — 20% more than in August and 4.7% more compared to September 2024. Jobs.ge remains the main online platform for job searching in Georgia.

Brief Overview of Other Significant Platforms

Besides the top 10, it is worth mentioning a few more platforms that are actively used in Georgia:

SS.ge — a platform specializing in real estate but also containing ads for cars and other goods.

Auto.ge — another car sales website, an alternative to MyAuto.ge.

International platforms that are actively winning over the Georgian audience deserve special attention:

Temu.com — the most popular international marketplace among Georgian consumers. In the first half of 2025, Temu accounted for about 50% of cross-border transaction volumes and 35% of their value.

Wildberries.ge — a Russian marketplace that launched sales in Georgia in October 2024. By September 2025, more than 90 pickup points were operating in the country.

Ozon.ru — another Russian giant that entered the Georgian market in September 2024. Residents of Georgia have access to more than 50 million products.

Tips for Choosing a Platform for Sellers

If you are planning to sell goods online in Georgia, here are a few recommendations:

For selling almost any goods — start with MyMarket.ge. It has the largest audience and maximum reach.

For professional retail trade — take a closer look at Extra.ge or Veli.Store. These platforms provide more business tools and work better with the B2C segment.

For selling cars — only MyAuto.ge, 98% of the market speaks for itself.

For electronics and appliances — Zoommer.ge gives you access to a targeted audience looking specifically for these product categories.

For unique handmade goods — consider Vendoo.ge or specialized platforms like "Chemi Idea".

For services and real estate — Myhome.ge or SS.ge (free listing).

Conclusion

The e-commerce market in Georgia is in an active growth phase. Local players such as Extra.ge, Veli.Store, and Vendoo.ge are successfully competing with each other, while international giants like Temu.com, Wildberries.ge, and Ozon.ru add scale and drive to the market.

For sellers, this means one thing: now is a great time to enter the Georgian online market. The audience is growing, payment habits are shifting toward digital services, and competition still leaves room for maneuver. Choose the platform that best suits your product type and business model, and start selling. Good luck in business!