At the same time, the saturation of the market in Tbilisi and Batumi has reached the level of more than 1 pharmacy per 1000 inhabitants, which indicates the maturity of the sector and the shift of competition towards service and additional services. We have analyzed the key market participants and present you a detailed rating of the top 5 pharmacy chains in Georgia, which set the standards for the quality and availability of medicines in the country.

1. PSP Pharma

The undisputed leader and national pharmaceutical giant. PSP Pharma has been holding the status of the leader of the Georgian pharmaceutical market in terms of recognition and consumption share for more than ten years. According to a 2025 survey from ACT Research, 96% of consumers spontaneously mention PSP, and 42% name it first when thinking about a pharmacy, which is an absolute record. At the same time, 74% of the country's residents use the services of the network, and 37% consider it their main pharmacy.

Scale: More than 350-400 branches across the country and a staff of 5,000-10,000 employees.

Business model: The company is not just a distributor, but a vertically integrated holding company. PSP is an ecosystem that includes its own pharmaceutical manufacturing (GM Pharma), a multidisciplinary clinic (New Hospitals) and an insurance company (Wizer).

Quality: PSP became the first holder of the international quality certificate ISO 9001:2008 in the Caucasus from the German experts TÜV, which confirms the highest standards of storage and distribution of medicines.

Technologies: The first pharmaceutical company in Eastern Europe to fully implement Microsoft Dynamics 365, as well as a pioneer in launching an online pharmacy and mobile application in Georgia (from 2014-2015).

Website: www.psp.ge

2. Aversi

More than a pharmacy: a medical ecosystem. Aversi is a powerful multidisciplinary holding company that occupies about 16% of the retail space in the country and unites under its wing not only hundreds of pharmacies, but also an extensive network of medical institutions.

Scale: More than 100 pharmacies in Tbilisi alone, as well as a well-developed regional network.

Business model: The ecosystem includes Aversi Clinic (which has been providing services in 13 branches since 2007), Alfa Insurance Company and Medalfa hospital network. Clinic doctors often refer patients to the network's pharmacies, which ensures a significant and stable flow of customers.

Interesting fact: Unlike the other three market leaders (PSP, Pharmadepot, and GPC), Aversi has historically not had its own mobile app, which may be inconvenient for a young audience, but it does not prevent the network from holding the second place in market share due to the strength of the brand and synergy with clinics.

Website: www.aversi.ge

3. Pharmadepot (Pharmadepo)

Customer orientation and regional reach. Pharmadepot, operated by Gepha, occupies about 15% of the market and is famous for one of the highest loyalty programs in the country, with 1.9 million cardholders. The network's strategy is based on long-term relationships with customers and the widest possible geographical coverage.

Scale: The exact number of points in open sources is not disclosed, but the market share (15%) is comparable to the Average, which indicates hundreds of branches across the country.

Product range: Focus on affordable prices and regular discounts. The assortment includes not only medicines, but also vitamins, cosmetics, care products, as well as products for mothers and children.

Feature: The Pharmadepot network offers its own mobile application, and is also integrated with popular delivery services such as Glovo, which makes the purchase of medicines as convenient as possible for residents of Tbilisi and other cities.

Website: www.pharmadepot.ge

4. GPC (JPC)

The "health and beauty" format with the largest areas. GPC (Georgian Pharmaceutical Company) is one of the largest pharmaceutical retailers, which occupies about 12% of the market. The key difference between the chain is the gigantic size by the standards of the pharmacy business: the average size of one GPC pharmacy exceeds 80 m2, which makes them full—fledged health and beauty stores with a wide range, including consumer goods (FMCG).

Format: Spacious sales halls, convenient display of open-type goods (self-service format) and the widest possible selection of care products and cosmetics.

Convenience: Availability of a mobile application with online ordering, integration with Glovo, Wolt and Bolt Food.

Reputation: Consumer reviews note a slightly higher price level in the GPC compared to the PSP, but compensate for this with a comfortable shopping space and wide availability of goods.

Website: www.gpc.ge

5. Impex Pharmacy

A socially responsible retailer with a well-developed network. Impexpharm (IMPEX trademark) operates one of the largest pharmacy retail chains in Georgia, with over 110 stores across the country. The company occupies about 5% of the market and is actively developing a regional presence, especially in the cities of Batumi and Kutaisi.

Scale: More than 110 branches and 1,000 employees.

Concept: It positions itself as a socially responsible business that sincerely cares about its customers. Pharmacies offer both prescription and over-the-counter medications, as well as a wide range of health and beauty products.

Reputation: Consumers highly value the Impex service — according to the Glovo platform, customer satisfaction reaches 100%.

Useful tips for the buyer in Georgia

Discount Days: PSP, GPC, Pharmadepot, and Aversi chains offer regular discounts on Tuesdays, Wednesdays, and Fridays. The average discount can reach 20%.

Loyalty programs: All major chains have discount cards. They are opened in a couple of minutes, including for foreigners. The accumulated points can be used to pay for subsequent purchases.

Piece sale: An important feature of Georgian pharmacies is that almost any pills and drugs can be purchased individually, not just as a whole package.

Delivery: All market leaders are integrated with Glovo, Wolt and Bolt Food services. You can place an order either through pharmacies' own apps (except for Aversi) or directly through delivery aggregators.

Comparative table of market leaders

Market share (retail space) | Number of pharmacies | Key Feature

PSP ~ 21% > 350 Market leader, Pharmacy-manufacturing-clinic-insurance ecosystem

Average ~ 16% > 100 (in Tbilisi). Strong synergy with our own clinic network and insurance company

Pharmadepot ~ 15% of the Hundred (the exact number has not been disclosed). The most extensive loyalty program (1.9 million members)

GPC ~ 12% The largest average pharmacy format (over 80 m2)

Impex ~ 5% > 110 Social responsibility and high level of service

Note: The market share is calculated based on the total retail space of pharmacies in the 8 largest cities of Georgia according to Pharmacy CENSUS 2023.

Conclusion

The pharmaceutical market of Georgia continues to actively develop, becoming more technologically advanced and customer-oriented. The leaders of the rating have long gone beyond the classical pharmacies, turning into health ecosystems with their own clinics, insurance companies and advanced online services. At the same time, even in highly competitive conditions, the buyer always has a choice — from giant GPC spaces to the socially oriented Impex service. Knowing these features and our practical tips will help you feel confident in any pharmacy in Georgia.